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Writer's pictureAndrew Ball

The real reason you failed your 2024 goals




“I don’t have time.”“I’m away with work too much.”“I’ve got plans every weekend.”

Sound familiar?


These are the most common excuses I hear from people who struggle to achieve their goals. But here’s the thing: they’re just that—excuses.


You do have the time.You do have the resources.You do have the ability to achieve big things.


The real issue? Your goals just aren’t a priority.


You’re spending more energy finding reasons not to than finding ways to make it work.

If this resonates, it’s time for a reality check. Here are a few hard truths to consider if you’re serious about making progress:


1. You may need to make sacrifices


Big goals require changes. You can’t keep doing the same things and expect different results. That Friday night wine or those late-night Netflix binges might have to take a back seat. Prioritizing your goals often means trading short-term comforts for long-term gains.


2. You don’t want it as much as you say


Let’s be honest—saying you want something and actually working for it are two very different things. If you truly wanted it, your actions would show it. Ask yourself: are you walking the walk, or just talking the talk?


3. You’re not setting clear goals


Vague goals like “I want to get fitter” or “I want to run faster” don’t give you direction. Without specifics, it’s easy to lose focus. Set measurable, actionable goals like “I want to shave 10 minutes off my marathon time” or “I want to hit the gym 4 times a week.”


4. You’re underestimating small wins


You don’t need to overhaul your life overnight. Small, consistent changes add up. If you’re overwhelmed, start small. A 10-minute workout, a healthier meal choice, or even a daily walk can build momentum toward bigger results.


5. You’re too focused on perfection


Life isn’t perfect, and your schedule won’t be either. Waiting for the “right time” or “perfect week” is just a form of procrastination. Progress happens in the real world, where you adapt, adjust, and keep moving forward despite challenges.

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